Marketing Men’s Product with Pheromones?
In a world where the AdAge still exists that “Sex Sells” – are there subtler ways, exploring the other senses, to exploit this and who’s already doing it?
According to this article more and more products are being developed with pheromones that draw women in because of their dominance. All men like to be considered stronger rather than weak, and when they are able to purchase a product that increases that ability, men will jump at the chance to buy it. Dominance can mean strength to women and also protection.
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